Designing thoughtful, brand-driven experiences rooted in culture, craft, and storytelling.
Edmund Fladung
Multidisciplinary Creative Director
for Growing Brands
I help startups and DTC brands build world-class creative (brand identity, product design, campaigns) without needing a full in-house team.
View Projects
Manyana ➜
Sustainable lifestyle brand built from scratch
Quality Peoples ➜
Cult-status surf label stocked globally
Mostasa ➜
First wave of digital entertainment marketing
MGM Studios➜
Award-winning entertainment campaigns
Hi, I’m Ed.
I'm a creative generalist who's built brands from scratch.
For 20+ years, I've been the full creative department for my own companies: brand strategist, art director, product designer, photographer, and creative director rolled into one.
I co-founded Manyana, a design-forward lifestyle brand and boutique in Mexico that grew to $1M annual revenue. Before that, I built Quality Peoples, a contemporary surf label distributed across 18 countries and 62+ retail stores. And earlier in my career, I creative directed award-winning digital campaigns for MGM Studios, Warner Bros., and Universal, winning MPAA Key Art Awards and recognition from Apple and Adobe.
Now I partner with founders, startups, and growing brands as a fractional creative director—bringing strategic versatility, world-class craft, and entrepreneurial thinking to companies that need creative leadership without the overhead.
About Me ➜
A life lived in hot pursuit
Selected Experience
Entrepreneur, creative director, and designer with 20+ years of experience launching and leading brands across fashion, tech, and lifestyle — combining hands-on design with big-picture brand building and cultural storytelling.
Creative Services
What I Do
Brand Strategy & Foundation
Translate founding vision into cohesive brand strategy, positioning, and narrative. Define visual territory, tone, and differentiation for early-stage companies building their first impression.
Visual Identity Systems
Design complete identity systems from concept through execution: logos, typography, color systems, design language, and brand guidelines that scale across touchpoints.
Campaign Development & Art Direction
Create launch campaigns, seasonal activations, and brand storytelling that builds awareness and emotional connection. Direct photography, digital assets, and content strategies.
Fractional Creative Leadership
Embed as interim or fractional creative director for startups without in-house design leadership. Guide product, marketing, and brand decisions with hands-on execution and strategic oversight.
Core Capabilities
Brand & Strategy
Visual identity systems, brand positioning, creative direction, campaign development, concept development, trend research & forecasting, design systems
Execution
Typography, art direction, packaging, print production, lookbooks, digital ads, presentation decks, seasonal collection planning, apparel graphics
Product & Operations
Sustainable product development, global sourcing & supply chain management, apparel design, accessories design
Technical
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Final Cut Pro, Keynote, Lightroom, Shopify
Collaboration
Cross-functional collaboration, creative team mentorship, remote work leadership, client communication
Languages
Native English, fluent Spanish
Working With Me
I work remotely from Mexico with clients across time zones. Available for short-term brand sprints, medium-term project engagements, and longer fractional creative director arrangements. Comfortable leading internal teams, collaborating with agencies, or working solo. Fluent in startup pace and constraints—built multiple brands from zero budget to international scale.
Let's talk if you're building something meaningful and need a creative partner who understands both vision and execution.
